MEDIA KIT
WELCOME TO OUR MEDIA KIT
Northstar Travel Group is the parent company of Travel Weekly, the travel industry’s most trusted voice for news for over 60 years and the most influential B2B news resource for the travel industry. Through an omni channel portfolio of products,Travel Weekly and TravelWeekly.com deliver all the late-breaking news, analysis, research and live events that travel professionals need to succeed.
In a rapidly changing and competitive marketplace, Travel Weekly and TravelWeekly.com provide travel professionals with a necessary global perspective through in-depth coverage of every business sector, including airline, car rental, cruise, destination, hotel and tour operator as well as technology, economic and governmental issues.Through its leadership events and key industry alliances, Travel Weekly extends its position as the most influential business publication in the industry.
Audience
Reaching travel professionals with the greatest influence
Our audience is comprised of travel professionals all over North America and throughout the globe. Our travel advisor audience is at the top of their game, up-to-date with industry trends and insights, and constantly seeking new opportunities for their many clients. Check out our audience breakdown above.
Media
Content and connections are what we do and who we are.
As the travel industry leader in digital, events, and print, we are committed to connecting buyers and sellers of travel by delivering news, analysis, perspective, opinions, research, thought leadership, and education to our audience of travel professionals.
Events
Networking, professional development, and sales opportunities with travel advisors.
Travel Weekly’s events bring together vetted North American travel advisors and global travel suppliers for the purposes of doing business and building relationships. Each event caters to a particular advisor demographic and facilitates connections in a unique way.
PODCASTS AND WEBINARS
902
Average number of webinar registrants
Share your voice with the travel professional community via Travel Weekly’s webinars and podcasts.
Share your voice with the travel professional community via Travel Weekly’s webinars and podcasts. Our webinars are incredibly popular, boasting on average 902 registrants signing up for exclusive sponsored content. The FOLO podcast is Travel Weekly come to life, where managing editor Rebecca Tobin provides all the industry’s latest updates. Trade Secrets features Travel Weekly’s Jamie Biesada and TravelAge West’s Emma Weissmann covering topics requested by travel advisors, with content curated for that very same audience. The Last Resort features hotels editor Christina Jelski and firsthand takes from travel advisors on “the last resort” they visited.
SOCIAL AMBASSADOR FAM
For each Social Ambassador FAM, we will select experienced travel advisors and social creators to post authentic content on social to share their experiences — educating their clients, peers, and consumer travelers on why they should book the destination, property, or ship.
SOCIAL MEDIA MARKETING DURING/AFTER THE FAM
TRAVEL ADVISOR ROUNDTABLE DISCUSSION (OPTIONAL)
On the final day of the FAM, the client can host an optional roundtable discussion with the advisor group to receive feedback on their product. The session will be recorded for internal purposes and distributed to the client’s management team.
Everything about this FAM exceeded my expectations. This was one of the most well-run & well-organized FAMs I've had attended. Honestly, I wish more suppliers would follow this format.
Custom content
Your Story, Our Award-Winning Creative Team
As the travel industry leader in digital, events, and print, we are committed to connecting buyers and sellers of travel by delivering news, analysis, perspective, opinions, research, thought leadership, and education to our audience of travel professionals.
Education
Unique, customized site fully designed with your branding.
Travel Weekly’s events bring together vetted North American travel advisors and global travel suppliers for the purposes of doing business and building relationships. Each event caters to a particular advisor demographic and facilitates connections in a unique way.
REsearch
A sample from the annual Travel Industry Survey
A sample from the annual Travel Industry Survey
For the Travel Industry Survey, Travel Weekly teams up with its sister brand, the travel research company Phocuswright, to examine trends among travel agencies and travel advisors in the U.S.
Travel Weekly’s events bring together vetted North American travel advisors and global travel suppliers for the purposes of doing business and building relationships. Each event caters to a particular advisor demographic and facilitates connections in a unique way.
AWARDS
Be recognized for your contributions to the industry.
Travel Weekly offers two opportunities to be recognized for your contributions to the industry. Once a year, we honor the best in travel with its Readers Choice Awards. Winners are selected from two rounds of voting during which all of Travel Weekly's readers are invited to choose the suppliers who have led the way in products and service during the year. Travel Weekly’s Magellan Awards honor the history-makers, game-changers, and innovators of the travel industry. Suppliers and travel advisors can apply for this prestigious award. There are dozens of categories for every facet of the industry dedicated to excellence in anything from design to marketing to service, and more.
FEATURED CONTENT
Holland America Line Peer-to-Peer Videos
Holland America Line sponsored CruiseWorld’s Peer-to-Peer workshops, including pre-event promotion, onsite branding and exposure, a microsite with session recordings and a post-event marketing campaign to the Travel Weekly audience.
Saudi FAM
Saudi Arabia and Travel Weekly invited a group of travel advisors to experience the “Kingdom” and share with the world on a Social FAM.
Princess Mosaic
Princess sponsored an interactive mosaic at CruiseWorld, which included attendee image submissions pre-event and onsite, an interactive screen with mosaic creation updated daily, a mosaic reveal video and post-event distribution to attendees.
ALG Vacations Podcast
ALG Vacations sponsored our podcasts for two months and had our editors record an episode of Trade Secrets live.
VISIT FLORIDA'S Advisor Ambassador Program
VISIT FLORIDA sent 10 travel advisors to the Sunshine State to explore five of Florida’s most appealing destinations and share their experiences in interactive webinars.
Sandals Travel Weekly Issue
Sandals Resorts created a custom commemorative Travel Weekly issue for their 40th anniversary in business.
Built with Shorthand