MEDIA KIT
WELCOME TO OUR MEDIA KIT.
Northstar Travel Group is the parent company of TravelAge West. For over 55 years, TravelAge West has been providing the modern travel advisor with in-depth destination coverage, trusted reviews, first-hand immersive storytelling, industry research, and professional development resources.
TravelAge West is at the center of the travel advisor community, providing today’s modern advisors with tools to make their business better. TravelAge West produces the annual WAVE Awards Gala, Future Leaders in Travel, the Napa Valley Leadership Forum and the Trendsetter Awards. We also host the Humans of Travel and Trade Secrets podcasts.
Meet our audience.
With more than 55 years serving travel advisors in the West, TravelAge West has the largest circulation of any trade publication in the West.
What do you need to know about this dynamic region?
#1 California residents travel the most of any state in the U.S.
#1 Colorado residents are the best at using their annual paid time off.
#5 California alone is the fifth-largest economy in the world.
Residents of California (#1) and Texas (#2) lead ALL states by a wide margin
in the number of passports issued
Aggregate Audience
Audience
Reaching travel professionals with the greatest influence
Our audience comprises travel professionals all over North America and throughout the globe. Our travel advisor audience is at the top of their game, up-to-date with industry trends and insights, and constantly seeking new opportunities for their many clients. Check out our audience breakdown above.
Media
Content and connections are what we do and who we are.
As the travel industry leader in digital, events, and print, we are committed to connecting buyers and sellers of travel by delivering news, analysis, perspective, opinions, research, thought leadership, firsthand reviews and education to our audience of travel professionals.
Events
Networking, professional development, and sales opportunities with travel advisors.
TravelAge West’s events bring together vetted North American travel advisors and global travel suppliers for the purposes of doing business and building relationships. Each event caters to a particular advisor demographic and facilitates connections in a unique way.
PODCASTS AND WEBINARS
1,029
Average number of webinar registrants
Our Podcasts
Share your voice with the travel professional community via TravelAge West’s webinars and podcasts.
Share your voice with the travel professional community via TravelAge West’s webinars and podcasts. Our webinars are incredibly popular, boasting on average 1,029 registrants signing up for your exclusive sponsored content.
Additionally, TravelAge West produces two podcasts and one spin-off show. In TravelAge West's flagship podcast, “Humans of Travel,” Editor-in-Chief Emma Weissmann sits down for an in-depth, one-on-one conversation with some of the most exceptional people in the travel industry. And if you love Humans of Travel, then you’ll love its spinoff series, "Humans in the Hot Seat". Twice per month, Weissmann sits down with a travel pro for a condensed, Humans of Travel-style interview about their businesses. (These 10-15 minute episodes are released in the Humans of Travel feed during the weeks between full-length episodes.)
And Trade Secrets is a joint production between Travel Weekly and TravelAge West. The show features Travel Weekly’s Jamie Biesada and TravelAge West’s Emma Weissmann, who tackle business development questions asked by travel advisor listeners, often with the help of a travel industry expert.
Explorer
Explorer is a twice-yearly publication developed by the editorial staff of TravelAge West. It is the only travel trade title solely focused on the experiential travel niche, which includes soft adventure, cultural enrichment, sustainability, expedition cruising, active touring, off-the-beaten-path destinations, safaris and much more. Explorer covers destinations, trends, sales tips and profiles. It is distributed nationally in print with TravelAge West and Travel Weekly.
Family Getaways
Family Getaways is a quarterly publication developed by the editorial staff of TravelAge West. It is the only travel trade outlet that is solely focused on the family travel market, which includes multigenerational families, kids traveling with grandparents, families traveling with other families (aka “togethering”), upscale family travel and more. Content features top destinations, resorts, cruises, tours and theme parks for families, as well as the market’s hottest trends, tips, special offers and profiles.
Family Getaways is distributed nationally in print with TravelAge West and Travel Weekly.
Navigator by Northstar is our proprietary AI platform, purpose-built to segment, optimize, and activate B2B travel audiences in real time.
It drives smarter targeting, higher engagement, and better ROI-by personalizing digital experiences at every stage of the journey.
Powered by exclusive first-party data and industry-specific insights, Navigator is the first-AI solution built specifically for B2B travel-putting you ahead of the curve.
Designed to learn. Built to outperform.
QUICK Q's
Industry leaders join executives & leaders from Northstar Travel Group for quick video interviews on all the latest and greatest at their organizations and in the industry.
NEED TO KNOW
Need to Know is part of TravelAge West’s commitment to give a voice to the travel advisor community.
Need to Know is part of TravelAge West’s commitment to give a voice to the travel advisor community. We poll travel advisors each month and deliver timely research that captures their attitudes about the latest travel trends and industry topics. We believe it’s important to offer advisors a chance to share their perspectives and understand what their peers are experiencing.
AWARDS
Be recognized for your contributions to the industry.
Every year for the WAVE Awards, the editorial team at TravelAge West, headed by Ken Shapiro, Group Vice President/Editorial Director, reviews hundreds of travel suppliers and products. Review methods include product analysis, on-site visits, a travel agent survey and online research. After careful consideration, a list of “Editor’s Pick” nominees, in a variety of categories, are confirmed. Nominees are then placed on an official WAVE ballot, which is printed in TravelAge West, posted online and promoted in email communications to travel agents throughout the United States. The Editors Picks and WAVE Award winners are celebrated at a star-studded gala held in Los Angeles. The black-tie gala brings together honorees and travel advisors, and recognizes the outstanding qualities and services of the industry’s leading travel suppliers.
SOCIAL AMBASSADOR FAM
For each Social Ambassador FAM, we will select experienced travel advisors and social creators to post authentic content on social to share their experiences — educating their clients, peers, and consumer travelers on why they should book the destination, property, or ship.
SOCIAL MEDIA MARKETING DURING/AFTER THE FAM
TRAVEL ADVISOR ROUNDTABLE DISCUSSION (OPTIONAL)
On the final day of the FAM, the client can host an optional roundtable discussion with the advisor group to receive feedback on their product. The session will be recorded for internal purposes and distributed to the client’s management team.
Everything about this FAM exceeded my expectations. This was one of the most well-run & well-organized FAMs I've had attended. Honestly, I wish more suppliers would follow this format.
FEATURED CONTENT
New Ship Preview Program
The New Ship Preview is a special program that covers where cruise lines can cover new updates for the following year. This package has multiple components including a roundtable webinar, digital guide, or video interview.
5 Future Leaders to Watch
The Future Leaders in Travel event highlights the impressive work of 65 travel advisors under the age of 40 who come together to brainstorm ideas, create content, and explore new opportunities. This article showcases five of these advisors, exemplifying why this group has such a powerful impact on the industry.
WAVE Awards Winners Guide
Every year, the editorial team at TravelAge West, reviews hundreds of travel suppliers and products. The top nominees are placed into a ballot, and the winners are announced at the annual WAVE Awards. Our team then creates a digital guide to honor the winners.
Humans of Travel Podcast Interview
Sir Richard Branson, founder of the Virgin Group, is one of the most well-known entrepreneurs of our time. In this episode of Humans of Travel, Emma Weissmann, Executive Editor of TravelAge West, interviews Branson as he shares travel stories, life stories and more.
Trendsetter Awards Cover Story
The Trendsetter Awards recognize travel advisors and agencies that make a positive impact on both the industry and their communities. Finalists are selected by the TravelAge West editorial staff across five categories and are honored across multiple TravelAge West platforms, including a cover story.
World Tourism Day
In celebration of World Tourism Day we partnered with suppliers in the industry to celebrate by creating a social video where each sponsor can send a message to our Instagram audience.
