WELCOME TO OUR MEDIA KIT.
Northstar Travel Group is the parent company of TravelPulse, a trusted and reliable source of news for travel advisors since 2002. Through an omni channel portfolio of products, TravelPulse Canada delivers the news, analysis, research, education, and live events that travel professionals need to succeed.
Since its launch in 2017, TravelPulse Canada has become the go-to media source for important travel industry news, event coverage, and information for Canadian travel advisors. Our daily newsletter reaches 90% of travel advisors in the region in both English and French. We pride ourselves on being the most distinguished travel news outlet in Canada.
A QUICK SNAPSHOT
- 90% reach to retail travel advisors
- Distribution: 15k EN/FR (16k total in Canada)
- Nearly 70k unique visitors per month across TravelPulse Canada and Quebec
MEET OUR AUDIENCE
Reaching travel professionals with the greatest influence
Northstar's retail audience is comprised of travel professionals all over North America and throughout the globe. Our travel advisor audience is at the top of their game, up-to-date with industry trends and insights, and constantly seeking new opportunities for their many clients. Check out our audience breakdown above.
MEDIA
Content and connections are what we do and who we are.
As a travel industry leader in digital, events, and print, we are committed to connecting buyers and sellers of travel by delivering news, analysis, perspective, opinions, research, thought leadership, and education to our audience of travel professionals.
EVENTS
Networking, professional development, and sales opportunities with travel advisors.
Northstar Travel Group’s events bring together vetted North American travel advisors and global travel suppliers for the purposes of doing business and building relationships. Each event caters to a particular advisor demographic and facilitates connections in a unique way.
CONTENT STRATEGY PROGRAM
There is no better long-term strategy to building your relationships and getting results than from travel advisor subscribers to TravelPulse Canada.
•Featured content: Editorial will publish in-depth and unique content about your brand
•Guaranteed press releases: Your press releases will be picked up in addition to our normal news coverage
•Supplied videos: Provide your own video to put a face to your product, property, or destination
•Blogs: Tell your story and share your brand’s unique perspective in your voice with the TravelPulse Canada community
•Offers & promotions: Your offers and promotions will be featured in the TravelPulse Canada Daily Newsletter and published on TravelPulse.ca
•Microsite: All your content is aggregated on your very own branded microsite: your unique space on TravelPulse.ca
TRAVEL AGENT ACADEMY
The most trusted brand in travel advisor training for almost 20 years.
A turn-key process run by our experts that stays on track and on time, allowing you to be involved as much or as little as you want. Courses have over 3,000 enrollments per month, (over 100 per day!) and 80,000+ advisors in our subscriber database.
Award-winning content allows advisors to learn in fun and interactive ways and encourages them to immerse themselves in the course. User experience is optimized so advisors can start and continue learning on virtually any device. The program leverages its comprehensive travel advisor database, including detailed sales profile data to clearly address each learner’s business model and focus.
Readers' Choice Awards
The TravelPulse Canada Readers' Choice Awards is Canada’s premier industry event, shining a spotlight on the best in travel, from destinations and hotel brands to airlines and tour operators. This annual awards ceremony is not to be missed for those looking to celebrate the continued growth and innovation within the travel industry.
Nominees are selected by the TravelPulse Canada editorial team, and winners are voted on by the Canadian travel advisor community. These awards are unique in that they are entirely based on the votes of professional travel advisors across Canada, ensuring that the results reflect the perspectives of those who are experts in the field.
WEBINARS
Share your voice with the travel professional community via webinars.
Our webinars are incredibly popular, with hundreds of travel advisors signing up for exclusive sponsored content. We cut through all the noise and give you what you need to hear about in travel. Tune in to hear Northstar's editorial and marketing leaders discuss travel news, tips, and more with industry experts and other insightful guests.
SOCIAL AMBASSADOR FAM
For each Social Ambassador FAM, we will select experienced travel advisors and social creators to post authentic content on social to share their experiences — educating their clients, peers, and consumer travelers on why they should book the destination, property, or ship.
SOCIAL MEDIA MARKETING DURING/AFTER THE FAM
TRAVEL ADVISOR ROUNDTABLE DISCUSSION (OPTIONAL)
On the final day of the FAM, the client can host an optional roundtable discussion with the advisor group to receive feedback on their product. The session will be recorded for internal purposes and distributed to the client’s management team.
Everything about this FAM exceeded my expectations. This was one of the most well-run & well-organized FAMs I've had attended. Honestly, I wish more suppliers would follow this format.
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