MEDIA KIT
WELCOME TO OUR MEDIA KIT.
Northstar Travel Group is the parent company of TravelPulse, a trusted and reliable source of news for travel advisors since 2002. Through an omni channel portfolio of products, TravelPulse, TravelPulse Canada, AGENTatHOME, and Travel Agent Academy deliver the news, analysis, research, education, and live events that travel professionals need to succeed.
For over 20 years TravelPulse and TravelPulse Canada have been leaders in industry news, in-depth editorial, dynamic video content, and important supplier and destination information that has helped hundreds of thousands of travel advisors succeed with measurable results.
AGENTatHOME Magazine has been a trusted educational source since 2004. It provides travel advisors with information needed to succeed in selling travel, and is the only publication dedicated to an entirely home-based travel advisor audience. Each issue covers key topics, including selling skills, destination reports, product reviews, and tips from successful advisors and business leaders.
A QUICK SNAPSHOT
3.6M unique website visitors 63.1k AGENTatHOME audience 65.6K unique eNL distribution
111k webinar attendees 300k+ course enrollments
MEET OUR AUDIENCE
Reaching travel professionals with the greatest influence
Our audience is comprised of travel professionals all over North America and throughout the globe. Our travel advisor audience is at the top of their game, up-to-date with industry trends and insights, and constantly seeking new opportunities for their many clients. Check out our audience breakdown above.
Navigator by Northstar is our proprietary AI platform, purpose-built to segment, optimize, and activate B2B travel audiences in real time.
It drives smarter targeting, higher engagement, and better ROI-by personalizing digital experiences at every stage of the journey.
Powered by exclusive first-party data and industry-specific insights, Navigator is the first-AI solution built specifically for B2B travel-putting you ahead of the curve.
Designed to learn. Built to outperform.
MEDIA
Content and connections are what we do and who we are.
As a travel industry leader in digital, events, and print, we are committed to connecting buyers and sellers of travel by delivering news, analysis, perspective, opinions, research, thought leadership, and education to our audience of travel professionals.
EVENTS
Networking, professional development, and sales opportunities with travel advisors.
Northstar Travel Group’s events bring together vetted North American travel advisors and global travel suppliers for the purposes of doing business and building relationships. Each event caters to a particular advisor demographic and facilitates connections in a unique way.
CONTENT STRATEGY PROGRAM
There is no better long-term strategy to building your relationships and getting results than from travel advisor subscribers to TravelPulse.
•Featured content: Editorial will publish in-depth and unique content about your brand
•Native Ad Units: Featured within News, Editorial, and Slideshows on TravelPulse.com for additional exposure
•Guaranteed press releases: Your press releases will be picked up in addition to our normal news coverage
•Supplied videos: Provide your own video to put a face to your product, property, or destination. We will deliver a minimum of 5,000 views per video
•Blogging: Tell your story and share your brand’s unique perspective in your voice with the TravelPulse community
•Offers & promotions: Your offers and promotions will be featured in the TravelPulse Daily Newsletter and published on TravelPulse.com
•Microsite: All your content is aggregated on your very own branded microsite: your unique space on TravelPulse.com
TRAVEL AGENT ACADEMY
The most trusted brand in travel advisor training for almost 20 years.
A turn-key process run by our experts that stays on track and on time, allowing you to be involved as much or as little as you want. Courses have over 3,000 enrollments per month, (over 100 per day!) and 80,000+ advisors in our subscriber database.
Award-winning content allows advisors to learn in fun and interactive ways and encourages them to immerse themselves in the course. User experience is optimized so advisors can start and continue learning on virtually any device. The program leverages its comprehensive travel advisor database, including detailed sales profile data to clearly address each learner’s business model and focus.
Travvy Awards
The prestige of a big win. The prize you know and love. The people you want to celebrate.
The Travvy Awards, produced by TravelPulse and AGENTatHOME, recognize the top industry suppliers: destinations, hotels, cruise lines, airlines, tour operators, and more, as decided by those who know them best. Nominees will be decided by our award-winning editorial teams, but winners will be voted on by our esteemed audience of travel advisors.
Each year thousands of votes are cast in more than 140 categories by travel advisor readers of AGENTatHOME and TravelPulse.com. Winners of the prestigious Travvy Award will be showcased in AGENTatHOME Magazine and profiled on TravelPulse.com. They will also be honored at our lavish awards gala, which is co-located with our sister event, CruiseWorld, in Fort Lauderdale, FL.
PODCASTS AND WEBINARS
1,029
average number of webinar registrants
Share your voice with the travel professional community via TravelPulse’s webinars and podcasts.
Our webinars are incredibly popular, boasting on average 1,029 registrants signing up for exclusive sponsored content. Cutting through all the noise and giving you what you need to hear about in travel. Tune-in to hear TravelPulse’s editors discuss travel news, tips, and more with industry experts and other insightful guests.
SOCIAL AMBASSADOR FAM
For each Social Ambassador FAM, we will select experienced travel advisors and social creators to post authentic content on social to share their experiences — educating their clients, peers, and consumer travelers on why they should book the destination, property, or ship.
SOCIAL MEDIA MARKETING DURING/AFTER THE FAM
TRAVEL ADVISOR ROUNDTABLE DISCUSSION (OPTIONAL)
On the final day of the FAM, the client can host an optional roundtable discussion with the advisor group to receive feedback on their product. The session will be recorded for internal purposes and distributed to the client’s management team.
Everything about this FAM exceeded my expectations. This was one of the most well-run & well-organized FAMs I've had attended. Honestly, I wish more suppliers would follow this format.
Featured Content
TravelPulse Travia
TravelPulse Travia is fun, sponsored video content featured on the TravelPulse.com website and promoted to our email database. Editor-in-Chief Eric Bowman hosts a trivia-style game, posing questions to travel suppliers and advisors.
TravelPulse Social Contest
TravelPulse promoted a social media contest for travel advisors across our social platforms, offering the chance to win exciting prizes. Sponsor this opportunity to give back to travel advisors while promoting your brand to our database.
Travel Advisor Appreciation Special Guide
AGENTatHOME distributes the Travel Advisor Appreciation Special Guide every year that contains thank you ads and editorial from suppliers to show gratitude to travel advisors.
Travvy Talks
Sponsor our social video content at the Travvy Awards. During this year’s Travvy Awards Cocktail Hour reception, Lucien Echavarria, Director of Sales and Strategic Partnerships at Majestic Resorts, and Eric Bowman, Editor-in-Chief of TravelPulse, took the mic to find out what attendees have been up to this year.
Travel Advisor Teatime
Eric Bowman, Editor-in-Chief of TravelPulse, speaks with guests who “spill” their thoughts about key trends and topics in the industry. You can sponsor an interview and extend your brand to the TravelPulse audience.
TravelPulse Content Strategy Program
The TravelPulse Content Strategy Program creates an opportunity for suppliers to have ongoing conversations with our advisor audience. This program allows you to promote your products and services through different variations on TravelPulse platforms.
