A Letter From Our Partners at Northstar

Dear Travel Professional,

On behalf of Travel Weekly and our entire Northstar Travel Group family, I’d like to thank our partners at USTOA for their commitment to our longstanding partnership. Our bond with USTOA and all the active and associate members dates back decades, and together we are proud to not only serve the industry but to evolve with it.

Part of that evolution began last year with our mutual movement toward a paperless, sustainable industry. This marks the second year that the USTOA Business Resource is all digital. With more than 1,000 live links to destinations, travel companies, airlines, DMCs, and of course robust content from the tour operator members and many destination partners, this resource is a constantly evolving guide to those vetted and dedicated partners to the travel advisor community around the world. With this 2024 edition, we have improved the design and made the guide more user-friendly. Bookmark this resource and continue to come back to it as your clients ask for new parts of the world and new adventures. As you seek the best partner to service your clients, you will be able to find websites, emails, and social media content of the USTOA's member suppliers, as well as access and use this resource from your computer, tablet or phone.

The opening page of this guide embraces USTOA’s outlook: “Our journey together to a responsible future.” We at Northstar have also committed to taking that journey. The decision to go digital and promote sustainability is part of a larger effort on Northstar's part, as well as the USTOA’s, to secure a better world for generations to come. It also provides you with a resource at your fingertips to research and create amazing options for your clients as they seek to travel, learn and make the world a smaller place.

We at Northstar are completely committed to the power and professionalism of the travel advisor community and we share USTOA’s commitment to you and your business growth and development. We know consumers seek the guidance of a trusted travel expert now more than ever to filter out all the information they see and to counsel them on the best way to spend their travel dollars and their precious time.

And when it comes to trust, you can count on the expertise and professionalism of the USTOA membership, who back your clients’ vacations with the USTOA $1 Million Travelers Assistance Program.

Best wishes for a successful year ahead.

— Mary Pat Sullivan, Executive Vice President of Marketing and Partnerships