A Word From Our Chairman

Throughout the association’s history, USTOA's tour operator members have cultivated a deep and enduring partnership with the travel advisor community. I’d like to take this opportunity to thank our valued travel advisor partners for the significant role they continue to play in the success of our members’ individual businesses.

The expertise of a trusted travel advisor has become vital to ensuring consumer confidence and shaping decisions on travel destinations, tour providers, timing, and experiences. This is particularly true as younger generations are increasingly turning to advisors for professional travel guidance. By partnering together, travel advisors and tour operators offer travelers security, insider insights, and the convenience to enjoy memorable vacations and extraordinary adventures.

We are dedicated to enhancing our partnership with the travel advisor community, with education serving as the cornerstone of our shared success. USTOA urges travel advisors to explore the Travel Agent Resources section on USTOA.com for both inspiration and valuable insights. These pages offer resources to help navigate the evolving landscape of the travel industry, member-hosted webinar opportunities, and various other useful tools and information. Additionally, the USTOA $1 Million Travelers Assistance Program remains a key element in providing travel advisors with peace of mind, ensuring their clients' vacation investments are secure.