We Love Travel Advisors 2024
A Letter of Appreciation From Our EVP of Marketing and Partnerships
It feels like 2024 should be the YEAR of the travel advisor! For so many of you, a year’s worth of business is already in the books and it is only May. You are in such high demand with your travelers, with your supplier partners and always with us here at Travel Weekly and TravelAge West.
The headlines in our publications talk about a record wave season, record European bookings, growth in family travel, growth in solo travel and growth in luxury travel. You, as advisors, are fueling all these trends by helping your best supplier partners find the right customers, match the traveler to the experience and make travel dreams come true.
In a recent Travel Weekly column, our Editor in Chief and EVP Arnie Weissmann noted the impact travel has on the international economic engine. “While we've all heard that 1 in 10 jobs around the world are travel-related, the WTTC report also predicts that tourism will help generate 1 in 10 dollars globally. By 2030, our impact will rise to 11.4% of the world economy, outpacing global GDP.” You, as advisors, are fueling that economic growth.
In this special guide, many of your supplier partners want to publicly recognize your importance to their business. In these pages they will share news and information to benefit you, as well as extend heartfelt thanks for your continued support.
Thank you for your continued professionalism and your support of our efforts to keep you informed, educated and to help you network with peers and suppliers. We will continue to work for you and to champion your powerful role in travel and tourism.
Mary Pat Sullivan
EVP of Marketing and Partnerships
Travel Weekly and TravelAge West
Exclusive Travel Advisor Content From
The Year Ahead for...Travel Advisors
Will 2024 be an even better year for the travel agency community than 2023? For many, the answer already seems to be “yes,” with strong bookings for 2024 and activity already for travel in 2025. It's a promising outlook, especially as 2023 was the best year on record for a number of agencies.
By Jaime Biesiada
Travel Industry Survey 2023
For the 2023 Travel Industry Survey, Travel Weekly teamed up again with its sister brand, the travel research company Phocuswright, to examine trends among travel agencies and advisors in the U.S. The survey responses were analyzed to understand the current state of the travel agency landscape and examine industry trends.
Exclusive Travel Advisor Content From
Survey Shows Millennials and Gen Z Are Turning to Travel Agents
According to a recent survey commissioned by IBS Software, which provides SaaS solutions for the travel industry, travel advisor use is on the rise. A record 47% of respondents say they are using in-person or online travel agents (OTAs) to book their holiday vacations, with younger generations in particular leaning into conventional advisor services.
By Kelly Rosenfeld
These Niches and Destinations Performed Well for Advisors in 2023 — And Will Likely Do So Again in 2024
According to travel advisors, 2024 is shaping up to be another strong year for bookings. In a survey of more than 200 agents — part of TravelAge West’s Need to Know series — 74% of respondents said 2023 was either “very” or “somewhat” strong compared to 2022. And a slightly higher number (82%) feel very or somewhat optimistic about 2024.
By Kenneth Shapiro
Built with Shorthand