We Love Travel Advisors 2025

A Letter of Appreciation from Our EVP of Marketing and Partnerships

It’s no secret that 2025 is off to an incredible start for the travel industry — the agency community in particular! For so many of you, a year’s worth of business is already in the books and it is only May. You are in such high demand with your travelers, with your supplier partners and always with us here at Travel Weekly and TravelAge West.   

The headlines in our publications talk about longer, more luxurious trips; hobby-fueled travel for activities like pickleball; off-the-beaten path food and wine excursions; and in-destination immersion and exploration for cruisers. You, as advisors, are fueling all these trends by helping your best supplier partners find the right customers, match the traveler to the experience and make travel dreams come true. 

“As we enter a time of economic uncertainty, the one thing we are certain of is that consumers are still going to want to travel,” said Ken Shapiro, Group Vice President and Editorial Director at Northstar Travel Group. “With these new economic factors, travelers will have a lot more questions and concerns, and they will be looking for the guidance of travel experts. Travel advisors are going to play an important part in calming the nerves of potential clients and helping to continue the boom times we’ve seen in the travel industry overall.”

In this special guide, many of your supplier partners want to publicly recognize your importance to their business. In these pages they will share news and information to benefit you, as well as extend heartfelt thanks for your continued support.   

Thank you for your continued professionalism and your support of our efforts to keep you informed, educated and to help you network with peers and suppliers. We will continue to work for you and to champion your powerful role in travel and tourism. 

  Mary Pat Sullivan 

EVP of Marketing and Partnerships 
Travel Weekly and TravelAge West