We Love Travel Advisors 2026 Guide

A Letter of Appreciation from Our EVP of Marketing and Partnerships

As we move into the second quarter, the travel landscape in 2026 continues to demonstrate steady resilience and forward momentum, particularly within the advisor community. Many of you are experiencing sustained demand well beyond typical booking windows, as clients plan earlier and travel more intentionally. In a climate shaped by evolving logistics, pricing variability and global considerations, travelers are increasingly relying on your expertise not only to design trips, but to make sense of a more nuanced environment. Your role has never been more essential — to your clients, your partners and, as always, to all of us at Travel Weekly and TravelAge West.

Today’s traveler is more deliberate and experience-focused than ever before. We’re seeing strong interest in extended stays that blend work and leisure, wellness-centered travel, deeply immersive cultural experiences, and continued growth in expedition cruising and small-group journeys. At the same time, clients are weighing inspiration against real-world considerations, and they’re turning to you for guidance. As advisors, you remain indispensable, advocating on behalf of your clients, and transforming ideas into meaningful journeys.

In this special guide, your supplier partners proudly acknowledge the integral role you play in their success. Throughout these pages, you’ll find tools and insights designed to help you navigate today’s travel landscape, alongside a shared sense of appreciation for your partnership and dedication.

Thank you for your expertise, your professionalism, and your continued commitment to advancing the travel community. We remain dedicated to supporting and elevating your role now and always.

  Mary Pat Sullivan 

EVP of Marketing and Partnerships 
Travel Weekly and TravelAge West